You are wired! BBC apprentice meets Zip World in tourism task

BBC’s The Apprentice recently visited the action-packed Zip World Llechwedd to film a task for an episode with contestants around the outdoor adventure centre.

The episode, aired on the 10and In February 2022, the contestants attempted a task in Wales around promoting tourism, in which the group were asked to plan an adventure-filled experience for holidaymakers and businesses.

Participants were invited to create a bespoke package from the adrenaline-seeking activities on offer, as well as a cheese-tasting masterclass with cheese ripened on-site in one of the mine’s 16 underground levels.

The ZipWorld team share their experience to be introduced to Lord Alan Sugar’s right-hand man, Karren Brady, and three determined candidates, Akeem Bundu-Kamara, Harpreet Kaur and Kathryn Louise Burn, before embarking on the activities offered by the site.

They also describe how they were struck by the reality of the whole process and how it is exactly as it appears on TV. They share that the three contestants were incredibly determined to deliver an epic experience and only had 24 hours to learn the information provided by the outdoor adventure center before welcoming members of the public through the task. They also noted that competitors were under strict instructions not to ask Zip World staff questions that might have given them an unfair advantage in their approach.

Two of Zip World’s most popular attractions feature on the show, including the Titan 2 experience, one of Europe’s longest zip lines that stretches an impressive 1,400 feet above mountains amazing and over 1 km. Although the task was on a strict schedule, the show’s contestants were eager to try the Titan 2 attraction and still had time to try the zip line for themselves. they were reported as enjoying the experience of flying through the incredible slate mining landscape at a brisk 70mph, before heading underground to arrange their visit.

Also featured on the show is the Deep Mine Tour, which involves riding the steepest cable car in Europe to travel 500ft into the depths of the striking Llechwedd mine. The episode saw the contestants discover the unique adventures available, including the mine’s 8 underwater layers, and teach their tour group about the history of the place and how Llechwedd slate made its way onto the rooftops around the world. They were also able to demonstrate interactive elements of the mine with their group, including the actual sound of an explosion that is heard when a volunteer pulls a detonator lever.

Zip World describes how they used 4×4 trucks to transport 40-50 cast and crew members along the epic career to take them to different filming locations and how their pizza shop was transformed into a canteen and a hair and make-up base for the working day.

Andrew Hudson, Commercial Director of Zip World, commented: “It was so fun having the competitors and The Apprentice team with us and seeing their perspective on what we do. We are always looking at how we can provide the best service to customers, so having a new vision is always interesting to see. We loved seeing contestants Akeem, Harpreet and Kathryn work hard to deliver a great experience and were thrilled to see them enjoying the activities we provide. We wish them luck and can’t wait to see what they do next.

Zip World offers an exciting range of experiences where people can either get their next adrenaline kick or just explore a new challenge. For more information on the Apprentice Task, what is on offer and how to book, visit the Zip World website.

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