Wales Tourism Week recruitment campaign to help address massive staff shortages in the sector

The week will help shine a light on careers and employment opportunities in the tourism and hospitality sectors in Wales.

One of the challenges facing sectors following the coronavirus pandemic is recruitment, with many companies experiencing staff shortages.

The Welsh Government has worked with the sector on the ‘Experience Makers’ recruitment campaign to highlight potential career paths and a range of personal development opportunities in tourism and hospitality.

It comes at a time when the Welsh Government has come under fire from the industry over a proposal to introduce a tourist levy in Wales – with consultation on it due to start this autumn.

Economy Minister Vaughan Gething said: “There are such a variety of exciting and rewarding career options in the tourism sector that offer flexibility as well as career development. It really is a great industry to work in.

“As we build a stronger, fairer and greener Welsh economy, we are committed to investing in our people, through the Youth Guarantee, and a robust supply of employability and skills, including learnings.

“Apprenticeships can help prepare for the future, motivate and diversify a workforce, providing people with the opportunity to acquire high-quality professional skills. They are also crucial for our ambitious post-Covid economic recovery plans. That is why we are committed to creating 125,000 additional apprenticeship places for all ages over the next five years.

“And as the busy summer season begins, I’d like to thank everyone working in the industry for their hard work – staff in this industry play an important role in bringing important experiences to life.”

Sam Rowlands, Conservative MP for North Wales, has called for more support for tourism businesses in Wales.

He said: ‘I am delighted to be hosting an event at The Senedd on Wednesday 18 May to mark Wales Tourism Week, 16-22 May, where Members of the Welsh Parliament will be welcome to meet representatives and learn more about the sector from those involved. in this industry.

“In North Wales I regularly visit local businesses involved in tourism and will be traveling across Wales next week to promote the initiative which also includes a recruitment drive. I especially want to spread the message to encourage more people to join the industry.

“As more and more visitors come to our beautiful country, the tourism and hospitality sector needs more staff with a wide variety of roles on offer, from working in beach bars and restaurants, to hotels five stars and tourist attractions.”

The Minister of Economy recently visited the Narberth Grove. The five-star hotel is part of the Seren Collection in Wales, and the venue portfolio has worked hard to address recruitment challenges facing the sector and worked with Visit Wales on the recruitment drive.

Claire Matthews, receptionist at The Grove of Narberth, said that about four years ago changing careers to work in hospitality gave her more time and more opportunities to explore her beloved Pembrokeshire, which has helped her become a key contact for customers.

She said: “What I love is getting people to really enjoy their stay and get the most out of the grove itself and also Pembrokeshire. I love living in Pembrokeshire, and although I’ve lived here for over 20 years, this job has really encouraged me to explore the area as you have to be able to explain to customers how to find them- places themselves and to suggest places to go and things to do during their stay with us.

“Another reason I love my job is the opportunity to meet people and work in a team. We are a diverse group with team members from France, Germany and Italy. Working in the hotel industry will allow you to go to work wherever you want.

Surya Davies, Head Gardener at The Grove of Narberth has spent most of his career working in horticulture, but the allure of a role where he’s expected to help create a great experience for guests has him. forced to leave England to work in Wales. The beautiful Grove Gardens.

He said: “Working in the hospitality industry definitely adds a different dimension to my job – that is, customer experience. We make a big difference with our work and are available for things like answering questions about our garden.

“The garden offers a totally different experience to customers; it is very relaxing and connects them to nature. The garden team plays a big role in achieving this calm and relaxed environment. The overall look and design of places like ours is really important and outdoor spaces also play a huge role in the guest experience.

“Hospitality is unique. What you get is people from all walks of life in one place. It’s really fun and I like that.

The Economy Minister added: “These two years have been incredibly difficult for the visitor economy. However, the outlook for the summer looks much brighter and research now shows that confidence levels are higher and the UK public expects to take significantly more overnight trips in the next 12 months than in the previous 12 months. . Many people visited Wales for the first time last year – and we look forward to welcoming them back this year.

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