Tourism Department hires company to boost country’s visibility in UK market – Eye Witness News


NASSAU, BAHAMAS – The Bahamas Department of Tourism, Investment and Aviation (BMOTIA) aims to increase the visibility of the country’s brand in the UK market, after hiring independent global marketing and communications firm FINN Partners to provide public relations services to the islands of the United States. Kingdom.

The UK office would also act as a central agency, managing other European markets, including Italy. The contract is supposed to include the ideation of the creative campaign; relations and activations with consumers and commercial media; coordinate dissemination visits; events; support for influencers; and crisis communication.

Finn Partners will promote the traditional culture, history, leisure activities, nature and cuisine of the Bahamian Islands to help generate overall growth in visitor arrivals to the destination, in particular in accordance with the new British air routes.

This destination saw the resumption of flights from the UK this summer after the COVID-19 pandemic caused a hiatus on direct flights from that region.

British Airways’ first flight in over a year arrived in June.

In August, Virgin Atlantic announced that it had added a bi-weekly service from London Heathrow Airport to the Bahamas starting this winter in response to pent-up demand for Caribbean destinations. Bi-weekly services from Heathrow to Nassau begin on November 20.

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