the occupancy rate increases and the “Event Here This Year” campaign
New TA campaigns to speed up recovery
With strong demand in the short to medium term, it is important to focus on long-term high-yield markets. Tourism Australia (TA) has launched a new international trade event branding campaign, There’s Nothing Like Australia, and the latest iteration of the domestic trade event marketing campaign, Event here this year.
The campaign will build on the momentum of Australia’s recent international border reopening with high-impact placements in trade events and trade media; and will be supported by content, social and PR activities. Consult the campaign file here.
tree planting day
Rainforest Rescue’s annual Community Tree Planting Day is scheduled for Saturday, April 30, 2022. After a morning of tree planting to restore rainforest and connectivity, head to the site of the new Rainforest Native Nursery Rescue for a light lunch.
Tourism Port Douglas Daintree is developing new content to support business event organizers considering the destination and attended the Asia-Pacific Incentives and Meetings event in Melbourne last week, showcasing the destination to organizers for business through 2024 .
More details and registration here.
Spotlight on Cairns Airport Adventure Festival – June 9-12, 2022
The Cairns Airport Adventure Festival has an event for everyone, including IRONMAN, 70.3 Cairns, Quicksilver Reef Swim – Green Island, Bright Night Run and IRONKIDS Cairns Triathalon.
The Race to Paradise achieved a near-perfect satisfaction score from athletes, with a spectacular bike course, tremendous crowd and volunteer support and a gateway to the Great Barrier Reef being standout aspects .