Sri Lanka presents its spangled tourist offer at SATTE 2022 – The Island
Another result of its continuous efforts to promote Sri Lanka as a potential tourist destination, Sri Lanka Tourism participated in the South Asia Travel & Tourism Exchange (SATTE) travel fair held in Greater Noida, Delhi-NCR, India , from May 18-22, with the participation of 65 Sri Lankan travel and tourism companies, according to a press release from the Sri Lanka Tourism Promotion Bureau. The statement added: “Sri Lanka’s participation was a success and this year’s SATTE was a collaborative effort of the Sri Lanka High Commission in New Delhi, the Sri Lanka Tourism Promotion Bureau and 65 members of the travel industry, including SriLankan Airlines India is a major source market for tourism in Sri Lanka.
‘SATT offers a comprehensive platform for domestic and international buyers and professionals in the travel, tourism and hospitality industry as well as national and state tourism boards. SATTE is recognized as Asia’s leading travel and tourism exhibition for doing business, sharing knowledge, exchanging ideas to arrive at solution-driven innovations to accelerate the pace of industry growth. SATTE has grown in terms of exhibitions and visitors (including international and domestic buyers) and is now the largest networking forum for the travel and tourism industry in South Asia.
“SATT is an outstanding business event which is well supported by the Ministry of Tourism, Government of India, National and International Tourist Boards, Indian and International Travel and Trade Associations and Organizations among others. More than 1,200 exhibitors, more than 35,000 professional visitors, more than 800 VIPs and delegates, 26 national tourist offices from more than 50 countries participated in SATTE 2022.
“The Sri Lanka stand was 256.5 sqm in size and was a dynamic attraction, with the scenery used to decorate the stand showcasing all of Sri Lanka’s tourist attractions. The booth warmly welcomed visitors and gave them an insight into the perfectly blended culture and heritage of Sri Lanka. HGU Pushpakumara, Minister of Sri Lanka High Commission inaugurated the Sri Lanka stand in the presence of Sri Lanka Tourism Promotion Bureau officials, Sri Lanka High Commission officials and the Country Manager of SriLankan Airlines on 18 May, the first day of the event, lighting the traditional oil lamp with industry members.
“India has been identified as one of the fastest growing source markets in the world. UNWTO has ranked India as one of the fastest growing outbound markets in the world, with the volume of travelers increasing by 25% every year.
“Sri Lanka Tourism has identified India as an important source market for Sri Lanka which could provide greater opportunities for the Sri Lankan travel industry to engage with SATTE members.
“Interest in exploring new places, rising purchasing power, availability of direct and low-cost international flights are the main drivers for the growth of India’s travel segment. Sri Lanka is playing a big role here. crucial role, as the destination is described as the third most talked about “tropical Southeast Asian” travel destination.98% of trips to Sri Lanka were for leisure purposes, mostly visited for wildlife and The beaches.
“There is strong flight connectivity to major cities in India with SriLankan Airlines, Indigo, Air India, Vistara, etc. Although the majority of travel bookings are done offline (OTA agents and platforms), travelers increasingly prefer to book online, especially when it comes to accommodation.
“Leading hotel chains, such as Shangri-La, Movenpick, Radisson have opened in Colombo, while Grand Hyatt and ITC hotels are expected to be launched. This is an indication of the great interest of luxury hotel chains. New tourist areas ranging from beaches to mountains and forests are creating new avenues for the tourism sector in areas such as luxury travel, ecotourism, health and wellness, etc. MICE, Casinos, Wedding & Honeymoon Destinations, Recreation, Youth, Golf Tours, Ramayanaya Trail, Buddhist Pilgrimage Tours, etc. are among the main products that Sri Lanka could offer to Indians throughout the year.