Richland County’s tourism economy rebounds

By November 9, 2022 4:53 p.m.

MANSFIELD—As the nation’s travel industry continues to recover, tourism in Richland County has rebounded faster than expected and is having a bigger economic impact than most of the region.

According to the latest numbers on the economic impact of travel spending in Richland County (see methodology below), total visitor spending was $404.5 million. This represents an increase of 15.4% compared to 2019. Thus, the overall impact exceeded the pre-pandemic impact figures.

“It was a bit of a surprise,” said Lee Tasseff, president of Destination Mansfield-Richland County. “We knew our industry was recovering well, but we are pleased to see that visitor spending in our county has exceeded 2019 levels. This speaks volumes about the resilience of our local tourism economy. »

The impact goes beyond spending. All of those visitor dollars injected into Richland County have supported 5,094 jobs, maintaining at least the No. 6 employment ranking in the county. Additionally, the industry generated $11.6 million in local taxes for utilities that all residents rely on, such as police, fire, water and sewer. This translates to a local tax break of $562 per household for residents of Richland County. “This figure shows the direct relationship with county residents of the benefits of a strong tourism economy.”

Higher percentage of sustained tourism than most northeast Ohio counties

With more than 8% of local employment attributed to tourism, jobs in the travel industry represent a higher percentage of the county’s overall employment than all but four of Northeast Ohio’s 21 counties. In other words, the tourism industry produces more jobs per capita in Richland County than in 16 other areas of northeast Ohio, including Cuyahoga.

Total economic impact………………………………..$404.5M

Jobs supported………………………………………….5,094M

Local taxes generated ………………………… $11.6 million

Taxes saved per household……………………………$562

Tasseff is excited about the future of Richland County as a whole. He highlighted the new community-wide branding effort that is just beginning, including the partnerships it is strengthening and the enhanced marketing tools and efforts that will come from it.

“Each community must compete every day for its share of attention, customers and investments. This can best be accomplished by clearly articulating and managing a community’s brand, Tasseff said. “Meeting this need for destination promotion benefits everyone in a community. It is a common good – an essential investment – ​​that has the power to expand opportunity and build a quality of life that benefits all residents of a community.

“Destination Mansfield-Richland County has always worked to promote economic development and advance our community,” Tasseff added. “Seeing the tangible results of these efforts in the resulting visitor spending, jobs and tax revenue is proof of our success and the lasting positive impact of our work on the local economy.”

Given the latest economic impact results, the importance of concerts, special events, attractions, hotels, restaurants and retail, as well as improvements at Mansfield Lahm Airport, will continue to rise as economic drivers for Richland County.

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