Qatar Tourism joins the international luxury travel trade fair in Cannes
Qatar Tourism unveils its luxury offerings and showcased its latest hotel and sports infrastructure at the four-day ILTM Cannes 2021 trade fair.
QT COO Berthold Trenkel said: “We are very pleased with the tourism developments taking place in Qatar. As the steward of the sector, Qatar Tourism works closely with its partners in the public and private sectors to create experiences that will appeal to a wide range of residents and visitors. Known for our luxury offerings, rooted in authenticity, we deliver service excellence at every touchpoint of the customer journey and look forward to welcoming visitors to explore the nation’s five-star hotels and resorts, incredible activities outdoor areas, beaches, museums and cultural sites. ”
The Qatari delegation includes Qatar Airways, hotels and destination management companies. He also showcased a host of new tourism products and luxury offers in the country.
As international travel resumes and the FIFA World Cup Qatar 2022 ™ quickly approaches, Qatar continues to expand its tourism offering with the aim of attracting more visitors. In line with Qatar National Vision 2030, QT’s strategy is to work with industry stakeholders to develop new products and experiences. These include new locations in hospitality, retail, sports, leisure and family entertainment. Over 100 new serviced hotels and apartments are currently under construction and will add to Qatar’s already extensive portfolio of properties. These include the Raffles Hotel and the Fairmont Hotel and Resort at Katara Towers, Rosewood Doha and St. Regis Marsa Arabia Island. And these will add to the country’s lineup of luxury offerings and broaden its appeal to high-value travelers, who currently already have a choice of more than 80 five-star and four-star hotels.
Qatar will also host major tourism projects including Place Vendôme, a shopping center with 580 outlets, two five-star hotels and entertainment areas, the West Bay North Beach project with six beaches, restaurants and outdoor activities, and Qetaifan Island. North, which will be Qatar’s premier entertainment island with five-star hotels and resorts, beach clubs and water parks. QT is leading a sector strategy to attract six million visitors by 2030 and increase the sector’s contribution to gross domestic product to 12% by 2030. To achieve this goal, it works with stakeholders to develop and improve assets and attractions, improve the end-to-end customer experience, invest in service excellence and deploy a tailored marketing strategy to target point-to-point and stopover visitors.
A series of programs and initiatives have been launched, including Service Excellence and Qatar Clean, in collaboration with the Ministry of Public Health. It has also launched its “World Class Chefs” project, a two-year initiative during which world-renowned chefs will be housed for a period of time in Qatar. This aims to further uplift the country’s culinary experiences, supporting the hospitality sector and facilitating investment opportunities in the food and beverage sector. In addition, Qatar’s events calendar includes several exciting events currently underway, including the 2021 FIFA Arab Cup, Qatar Balloon Festival, Qatar International Food Festival, among others.