Proceeds from the hotel tax will be used to market tourism in the city

The extra money, agreed by the hoteliers, will help market Corpus Christi around the world.

CORPUS CHRISTI, Texas — An additional 2% assessment fee on hotel rooms in the city begins to be collected starting Monday.

The extra money, agreed by the hoteliers, will help market Corpus Christi around the world.

“This assessment will apply to any hotel within Corpus Christi city limits that has 40 or more guest rooms,” said Brett Oetting, president and CEO of Visit Corpus Christi.

Oetting said the additional $3.5 million will allow the city to do marketing in neighboring states, across the country, and kick off an international marketing campaign to attract more tourists to Coastal Bend.

Charlie Bhakta, a local hotel operator, also sits on the new Tourism Public Improvement District Board with other hoteliers and says they would like to see many more visitors during the traditionally slower low season.

“During the off season, most hotels have around 60% occupancy. So yes. This extra activity will be great for the whole community.”

The reinvestment area was approved by city council in June. Bhakta said the city will be able to reach those it has not been able to reach.

“They can use to bring in new bands. Sports bands, film crews, just tap into a broader reach that they haven’t been able to,” Oetting said.

He adds that the money will also help establish commissions that will focus on organizing specific events in our region.

“We never had a sports commission. There was never a serious effort on film and music. There was never an effort to attract business,” Oetting said.

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