New Hilltowns tourism campaign aims to attract more visitors to the area

CHESTERFIELD, Mass. (WWLP) – The Hilltown Community Development Corporation (HCDC) is inviting visitors to the area with a new business promotion program, including the area’s first tourism campaign.

The area is made up of rural communities in Hampden, Franklin, Hampshire and Berkshire counties. The HCDC originally had a business directory in the form of a printed booklet, but changed tack by creating an online directory that broadens access to information via internet search and via social media .

The organization has also created the Hilltowns Fall 2022 Daytrips brochure which will be distributed in the Pioneer Valley, the Berkshires and at public places and businesses in the Hilltowns.

“We worked on more sustainable and useful ways to promote local businesses and the region and after conducting a survey during which we tested several ideas, we made a bold digital decision,” says Dave Christopolis, director of the Hilltown CDC. “Now that broadband and cellular services are available in the Hilltowns, an easily searchable and updatable online directory just makes sense. Service businesses have been hit particularly hard during the pandemic and we need to show a wider audience that we are open for business, distinct and amazing to visit.

There are 55 businesses and attractions listed and includes maps and articles on the area’s history, culture, rural character and business opportunities. The Fall 2022 Day Trip Brochure will be available throughout October. New brochures are in preparation for November, February and April.

Companies interested in getting involved can use this link for more information. For more information or to obtain copies of the Fall Daytrips brochure, contact Publicity Director Joan Griswold at [email protected] or 413-296-4536×102.

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