John Cena to Shah Rukh Khan

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John Cena is the star of a new film campaign for Visit Abu Dhabi.

The popular wrestler and actor stars in the new commercial, in which he makes a last-minute detour to the capital of the United Arab Emirates after reading about the city in a magazine, while sitting in a private jet.

“Let’s go to Abu Dhabi instead,” Cena tells the pilot in the video. “Drop me off!” ”

“Sir, I have already flown over, I should change the flight path,” replied the stressed captain.

Cena takes matters into his own hands and, wearing a parachute and goggles, opens the jet door and jumps up, shouting, “It’s time, Mike. “

At the end, we are promised a second part. In the video, we don’t really see Cena making the most of Abu Dhabi’s attractions, but he has read about Louvre Abu Dhabi, Sheikh Zayed Grand Mosque, Ferrari World, the desert and the ledge in the fictional magazine.

Cena isn’t the first international celebrity to feature in a UAE tourism campaign. Here we bring together more people who have …

1. Jessica Alba and Zac Efron

Alba and Efron starred in a series of movie-like Dubai tourism campaign videos set in the city. The Dubai presents the series includes A brand new you, in which a future version of Efron travels to the present in an attempt to improve, and A romance to remember, who riffs from a cute rom-com encounter.

The videos show Hollywood stars venturing into the desert, visiting the Deira souks, going skydiving, enjoying abra trips, and dining at the Jumeirah Al Qasr Hotel. The pieces are all led by Cruelby Craig Gillespie.

2. Shah Rukh Khan

Bollywood hero Khan’s Dubai tourism campaign was launched in 2016. The My name is khan star showcased the best of Dubai through the #BeMyGuest six video series.

In the final video, the star receives a mysterious box. He follows a set of clues around the emirate, to solve a riddle. He ends up doing it and, in the last scene, walks down a beach before spotting Hollywood star Gwyneth Paltrow.

He sets the box down in front of her, as she asks “What is this?” He simply replies: “Be my guest.” Then he walks away.

3. Gwyneth Paltrow

Goop founder Paltrow takes up the torch from Khan in the A story takes off film and campaign, which also stars Kate Hudson and Zoe Saldana.

The actresses embark on three exploratory journeys through the emirate “filled with inspiration, discovery and human connection,” according to Dubai Tourism.

In the film, directed by Emmy winner Reed Morano, Paltrow explores the souks, tries out water sports and dances in a nightclub. Hudson, meanwhile, is in old Dubai, by the creek at sunset and doing karaoke, while Saldana is in the desert with her children, exploring City Walk, visiting the Dubai Frame, and riding motorcycles. towards the Burj Khalifa.

4. Nicole Kidman

In 2015, Australian actress Kidman was introduced as the new face of Etihad Airways.

She starred in a five-minute film for the brand, titled Reinvent, which gave viewers a glimpse of the airline’s Airbus A380 as she tours the plane on a flight from New York to Abu Dhabi.

Commenting on the campaign, Kidman said, “The film is the culmination of Etihad’s vision to tell the story of the airline in an extremely innovative way and a commitment to engage with audiences like never before. previously an airline had not tried it. It was a big challenge but it definitely paid off and it was great to be part of such an exciting project.

5. Jennifer Aniston

Friends The Aniston star starred in an Emirates campaign in 2015. In the ad, Aniston finds a child in his first-class cabin, then walks through the rest of the plane to find the boy’s parents in economy class. In a second campaign, she plays a stunned American airline passenger, dressed in a bathrobe and holding a loofah and a bag of toiletries, who asks flight attendants where she can find the shower.

The attendants tell him there is no shower or bar, and offer him hot towels and nuts. “This is not an Emirates plane, ma’am,” they say.

In the next scene, Aniston wakes up in his private suite in an Emirates First Class cabin and realizes the whole episode was a nightmare. The slogan of the ad is: “Wake up to fly the right way.” “

Update: October 17, 2021, 10:04 am


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