Barbados sees Brazil as a new tourism source market
Barbados continued its efforts to attract Latin American tourists at the World Travel Market Latin America (WTM LATAM) held April 5-7 in São Paulo, Brazil. As one of the largest consumer markets in Latin America and one of the target markets of Barbados Tourism Marketing Inc. (BTMI), Brazil represents major potential beyond visitor arrivals.
“As the tourism industry continues to recover, we are delighted to welcome travelers to Barbados. Latin America is poised to become an important market for the growth of our tourism industry for many reasons beyond just visitor arrivals,” said Minister of Tourism and International Transportation, Senator the Hon. . Lisa Cummins. “Barbados offers unique experiences, rich culture, established infrastructure and diverse products that will appeal to Latin American travelers and investors. Now, with the return of direct air travel via Copa Airlines, we intend to become even more active in showing our uniqueness in this space.
Two weekly flights from Panama City to Bridgetown restart in the summer of 2022 via Copa Airlines and come as Barbados bolsters its civil aviation strategy to position itself as a travel hub in the Southern Caribbean.
Promotional efforts focused on luxury, heritage and eco-tourism, with the unique Bajan rum shop booth providing a starting point to discuss the rich traditions for Latin American travelers to explore, particularly the history of Barbados as the home of rum.
In meetings with key partners, Minister Cummins noted that the ability to meet the needs of Latin American travelers was key to ensuring the success of the Copa Airlines airlift. As such, the focus will be on foreign language training, particularly Spanish and Portuguese, as the country makes inroads into Latin America.
The Barbados delegation was led by the Minister of Tourism and International Transport, Senator Hon. Lisa Cummins and in particular the permanent secretary of the Ministry of Tourism and International Transport, Donna Cadogan; president of Barbados Tourism Marketing Inc. (BTMI), Shelly Williams; BTMI CEO, Jens Thraenhart; BTMI’s Director for the Caribbean and Latin America, Corey Garrett; Jennifer Braithwaite, BTMI Senior Business Development Officer; and BTMI Public Relations Manager Aprille Thomas.